Tracking your campaigns
One of the best features of an e-mail marketing service is the tracking and reporting. You can easily measure the number of e-mails sent, e-mails opened, bounce backs, unsubscribes and click-through rates, You can tell who opened your e-mail, at what time and which links in your message motivated the most clicks.
All of this useful information can help you send highly targeted campaigns to the individuals most likely to respond to your offer, thus improving your results going forward.
Deliverability
In today’s email marketplace, it’s about deliverability. If your emails don’t get delivered properly, they won’t get read. But making sure your emails get delivered to the recipient’s inbox and aren’t blocked or filtered as spam can be a challenge if you don’t know what to look for or don’t have the proper tool to address the problems. With Esta Media Ltd, you’ll have the necessary tools to make sure your emails get delivered to the recipient’s inbox, in a legible and correctly rendered state.
Work with us
If you'd like to discuss how we can help you achieve your digital marketing aims, please contact us today:
Dave Hevicon - Director
Tel: 0845 365 1425
e: dave@esta-media.com
Why use Email Marketing
E-mail marketing is one of the most powerful marketing tools available today. It's easy, affordable, direct, actionable and highly effective. According to surveys, customers and prospects would prefer to hear from you via e-mail than any other way.
Advantages
- Allows you to communicate more information, more often.
- Communicating via e-mail is an affordable way to stretch a tight marketing budget - it can cost as little as fractions of a penny per e-mail.
- It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come to it.
- It is easy to track. An advertiser can easily measure the number of
e-mails sent, e-mails opened, bounce backs, unsubscribes and click-through rates. - With a better response rate than direct mail, e-mail marketing is the most effective way to increase your visibility and ultimately drive sales.